MY THEME:

I opened with a story about my first job; at 15 I began my career as a DJ for a mobile music service on Long Island. Then, I segued into the evolution of the music industry over the past 20+ years. From LPs to CDs to MP3s to iPods to Xboxes. Today ERP software, like music,  has grown more complex than ever. While we have so much more access to resources, modules and services … finding, learning and implementing presents another set of challenges.

SO WHAT?

Creative themes are extremely effective ways for people to remember you and your pitch.

The reason for today’s “TIP” is that almost 30 hours after I delivered my session, a woman sitting across from me at lunch on Wednesday   afternoon turned to her co-worker and said ‘see that guy, he was a DJ in New York, when he was 15 years old’. It’s amazing if you consider how many people she met during that span at Convergenc and she still remembered my story/theme from the session she attended.

Consider how many sales organizations, or vendors, your prospect meet. My guess is much fewer than 100 people. What are you doing to ensure your prospect remembers you when you leave the room?

And remember, if you have a creative idea but you are not confident it will resonate with a prospect, test it on a friend, spouse or a co-worker.