Got Content?

Got Milk

Years ago the dairy industry took an innovative approach to motivate new, and existing, consumers to pour more of their product into drinking glasses. Their creative campaign, “Got Milk”, still resonates today. Just like the love of a glass of milk, everyone loves content. We are always searching for fresh and new ways to attract customers.

Of course just because content is free doesn’t mean it’s for everyone. Content needs to be relevant, it needs to align with your sales and marketing strategy, and ultimately it needs to connect with prospects.

Last July we revisited our approach at Microsoft examining how we deliver monthly, prospect-facing webcasts. The result of the Grow Your Business (GYB) webcast series is a streamlined experience, reducing the duration from 60 minutes to 30 minutes and more closely aligned session titles to what research suggests prospects are most interested in seeing. Each webcasts attracts between 150-300 registrants.

Need Content? All the assets for these events have been packaged to enable any partner to repurpose and redeliver with just a few clicks. It doesn’t get any easier nor more turnkey then the GYB (Grow Your Business) assets below.

Want Easy? Use the Ready to Go site, upload your logo, promote the event and hit the <Play> button on your desired event date.

Want Personalization? Download the assets from PartnerSource and host your own webcast.

DETAILS

  • 30 Minutes
  • Scripted and Pre-Built
  • Top of Funnel, Not Deep

CURRENT INVENTORY

  1. Five Ways to Turn Data into Insights
  2. Why are So Many Businesses Moving to the Cloud
  3. Making Technology Your Business Advantage
  4. It’s a New Year Be Ready to Adapt
  5. Fine Tune your Supply Chain with Insights

ASSETS – Contents include: (1) DemoMate demo (.demo) (2) Demo Script (.docx) (3) Email Template (.xlsx) (4) Recording (.mp4) (5) Infographic (.pdf)

NEXT STEPS

 

OPTION #1Create an event using the Ready to Go site (RTG)

 

Search “Microsoft Ready to Go”Events >> Microsoft Led Events >> Select an Event

  1. Find the Event – #GYB
  2. Click Event Details
  3. Click Participate
  4. Complete all Required Fields
  5. Click Activate, then Preview, and Copy the “Register for this Event” URL.
  6. Share the Registration Page
  7. To-partner email template: http://aka.ms/gyb/topartner

 

 

OPTION #2Download the assets from PartnerSource and host your own event. Search PartnerSourcePartner Essentials >> SMB Resource Center >> Go To Market >> SMB Toolkit  >> Webcast in a Box

 

 

Got Content? Yes!

What is Your Point

three handprints

It’s as simple as 1 – 2 – 3.

Last week I was an audience member for two, in-person presentations. On Monday, I attended the Kickoff Breakfast during Denver’s 3rd annual Denver Startup Week. A week bustling with excitement and enthusiasm centered around technology and local startups. While Denver has not reached Silicon Valley status with regards to volume of startups and VC funding, it’s hard to ignore Denver’s growth and how our “town” has morphed from it’s frontier days to the technology bubble it has become today. The sessions were categorized by Business, Design, Technology, Manufacturing and Headline Event and judging the sentiment during breakfast, it was sure to be a fantastic week.

On Tuesday, I was invited to join existing customers who were hosted by a local business partner. Kudos to this organization for continually driving the number of attendees to dedicate an entire day to learn about their products and solutions. There were over 90 customers interested in new features, product roadmaps and of course … free training.

For both events I was anxiously excited to hear the respective keynote’s message.

Both disappointed.

The first, a self-noted successful entrepreneur from Silicon Valley spent more energy delivering profanity-laced rants about race and sexism than making an actual point. A lost opportunity to what appeared to be 500+ professionals excited to start the week. The second, a seasoned veteran who delivered a presentation that had audience members studying smartphones and recalling Ben Stein mumble role call. Anyone? Anyone?

The most basic public speaking skill learned from the first time you stepped in front of a microphone is to have a message. It’s easy. Ask yourself, why is your audience listening to you? What is it your want them to take away from your speech? What is your point?

Steve Martin captured it best in Planes, Trains and Automobiles — “if you are going to tell a story have a point. It makes it so much more enjoyable for the listener.”

The next time you step up to a podium, grab a microphone or don a headset ask yourself, what is your message. Remember, it’s much easier for the listener and it’s as easy as 1 – 2 – 3.

Musicians Have a Back Up Plan, What is Yours?

MIcrophone

For those of you who follow me regularly know my background as an audiophile. In fact, if you attended one of my presentations earlier this year you’ll recall the limbic opening I shared while recanting my first job during my teenage years. For those of you not in attendance, I was a DJ while growing up in New York.

Fast forward a few years, now living in Colorado where there is no shortage of opportunities to attend live music. Last week I was afforded the chance to see Jamie Cullum live at the Arvada Center for the Arts. Jamie Cullum is a jazz musician but the farthest from a traditional pianist. The performance was fabulous and the band played for almost three hours.

So What? (What does this have to do with software demonstrations)

During the third song Mr. Cullum’s wireless microphone died. We watched his lips move but the notes were silent. Mr. Cullum could have stopped, complained to the technician, delivered a bad joke and blamed someone for the technological mishap. Instead, the band played on. They segued from a jazz band to a jam band while a roadie worked quickly to correct the glitch. Their transition was seamless and the crowd, appreciating their efforts, roared.

Bands rehearse every day, all day. They are perfectionists and prepare for any dilemma and quickly adapt to changing situations. Conversely, software engineers (generally speaking) practice when there is extra time in their day.

Think of a few ways in which you and your “band” of presales engineers can prepare for any possible situation. It is so essential to ensure you orchestrate your team for any public appearance and even more important to have a back up plan. Your audience will appreciate your adaptability.

Link

Newspaper

Each Sunday I look forward to a few select columns in the NY Times. One of the most insightful columns is called the Corner Office located in the Business section. It includes interviews with top executives and discusses the challenges of leadership and managing business.

About a year ago there was an interview with a renowned art/theater director that caught my attention. The article was about the success of ideas in a smaller setting. The interviewee responded to a question stating “if you don’t make sure the show is right in a small room, it will never be right on a big stage”. So what does this response from a theater director have to do with software demonstrations?

Taking chances requires practice.

All of us can, and should, follow her sage advice. All too often, presenters fall prey to what they know and lean on from their past successes, relying on the “same old demo”.

Whenever you prepare for any presentation, regardless of the audience size (1:1 or 1:many), your preparation is paramount to your success. Whether you are delivering your tried and true “overview demo”, or something new, test it. Share your creative openings with a small audience whether that be a co-worker, a family member or a friend. Their objective reactions will provide you the feedback you are looking for to hone your message.

Remember – “if you don’t make sure the show is right in a small room, it will never be right on a big stage.”

Becoming a Captivating Speaker

Last week I was inspired by a recent blog article titled 7 Lessons From the World’s Most Captivating Presenters.I often coach teams and individuals to recognize the distinction between a good and great presenter. The author offers us great suggestions on how to captivate your audience. Three memorable quotes for me were:

  • “there is no shortcut to excellence”
  • “simplicity is the ultimate sophistication”
  • “people will never forget how you made them feel”

I was so elated after reading the article I immediately distributed it to several organizations the old-fashioned way – email. It’s been fascinating to read many of their responses and what they connected with most in the article.

Today, I’m distributing via my blog to share the message to a wider audience. You can access the link @ http://blog.hubspot.com/blog/tabid/6307/bid/34274/7-Lessons-From-the-World-s-Most-Captivating-Presenters-SlideShare.aspx

Even the Experts Need to Practice

Stop yourself from “eastwooding”

Imagine … you are an 82-year old actor accustomed to performing in front of live audiences your entire professional career. Your experiences aren’t limited to acting but you’ve also acheived elite status as an award-winning director. Two weeks ago most of us witnessed what happens when you don’t prepare for a presentation and decide to “wing it”.

Over the weekend, in an interview with a local newspaper, Mr. Eastwood recanted the events leading up to his performance at the Republic National Convention  – http://usat.ly/QrXJt1.

Now, I’m fairly confident no one following my blog, or any of our peers in the channel, can hold a candle to Mr. Eastwood’s extensive public speaking resume. However, even with his storied career his actions clearly prove you MUST always practice, practice, practice. It is so essential to be impeccable with your words and test your ideas/thoughts before you go live.

Even if, as Mr Eastwood learned, you’ve been performing presentations for years you still need at least one dry run. Take time to walk through your presentation with a co-worker, a friend or family and I guarantee you will be rewarded by your efforts.

Inspired by Feedback

I’m inspired to revisit my blog after a short hiatus.

Last week I had the opportunity to reacquaint myself with my public speaking skills. It had been about two months since I was on a stage and it felt revingorating to garner smiles and head nods. I spoke on a topic many sellers are intersted in today, how to accelerate a sales cycle.

I’ve considered myself a good public speaker, however I was overwhelmed when an audience member complimented me by saying I remind him of Seth Godin http://www.sethgodin.com/sg/. Hopefully a reference to my enthusiastic delivery, creativity and less about our matching hairstyle.

I look forward to sharing ideas, on a more frequent basis, so you can improve your sales and presentations skills.