Years ago the dairy industry took an innovative approach to motivate new, and existing, consumers to pour more of their product into drinking glasses. Their creative campaign, “Got Milk”, still resonates today. Just like the love of a glass of milk, everyone loves content. We are always searching for fresh and new ways to attract customers.
Of course just because content is free doesn’t mean it’s for everyone. Content needs to be relevant, it needs to align with your sales and marketing strategy, and ultimately it needs to connect with prospects.
Last July we revisited our approach at Microsoft examining how we deliver monthly, prospect-facing webcasts. The result of the Grow Your Business (GYB) webcast series is a streamlined experience, reducing the duration from 60 minutes to 30 minutes and more closely aligned session titles to what research suggests prospects are most interested in seeing. Each webcasts attracts between 150-300 registrants.
Need Content? All the assets for these events have been packaged to enable any partner to repurpose and redeliver with just a few clicks. It doesn’t get any easier nor more turnkey then the GYB (Grow Your Business) assets below.
Want Easy? Use the Ready to Go site, upload your logo, promote the event and hit the <Play> button on your desired event date.
Want Personalization? Download the assets from PartnerSource and host your own webcast.
- 30 Minutes
- Scripted and Pre-Built
- Top of Funnel, Not Deep
- Five Ways to Turn Data into Insights
- Why are So Many Businesses Moving to the Cloud
- Making Technology Your Business Advantage
- It’s a New Year Be Ready to Adapt
- Fine Tune your Supply Chain with Insights
ASSETS – Contents include: (1) DemoMate demo (.demo) (2) Demo Script (.docx) (3) Email Template (.xlsx) (4) Recording (.mp4) (5) Infographic (.pdf)
|OPTION #1Create an event using the Ready to Go site (RTG)
|Search “Microsoft Ready to Go”Events >> Microsoft Led Events >> Select an Event
|OPTION #2Download the assets from PartnerSource and host your own event.||Search PartnerSourcePartner Essentials >> SMB Resource Center >> Go To Market >> SMB Toolkit >> Webcast in a Box
Got Content? Yes!